KIND is enabling Americans to support ratification of the Equal Rights Amendment through a texting service that sends their support to elected state officials.

Lauren Wicks
March 03, 2020
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Box of Kind bars
Credit: KIND Snacks

KIND just launched their limited-edition Equality Bar ahead of International Women's Day to gain support for the Equal Rights Amendment. The ERA would guarantee equal legal rights for all American citizens regardless of sex and would end legal distinctions between men and women in terms of employment, property and other matters.

The bar features KIND's popular Caramel Almond & Sea Salt variety in a white, purple and gold label—the colors of the women's suffrage movement. The Equality Bars are available for purchase on kindsnacks.com, and 100% of the proceeds will be donated to the Alice Paul Institute, a non-profit organization dedicated to advancing gender equality. This is just one of several ways you can support ERA ratification through the company's KIND Equality Campaign.

KIND's inaugural Equality campaign also involves an Equality Bot text messaging service that enables Americans to text their support of ERA ratification to elected state officials. All you have to do is send "Pass the ERA" to 50409 then follow the prompts to sign KIND's petition. The petition will be electronically sent to state officials once signed.

If you share proof of signing the petition on Twitter and tag @kindsnacks during March, KIND will donate an additional $1 to the Alice Paul Institute, with a maximum additional donation of $20,000. KIND will also be campaigning at college campuses with freestanding kiosks to help students sign the petition in states where the ERA has not been ratified.

"We have learned from Alice Paul, the original ERA author and one of America's greatest champions for civil rights, that in order to push the ERA into the U.S. Constitution, we need to rally as much support as possible," says Lucienne Beard, executive director of the Alice Paul Institute in a press release. "By partnering with KIND and its Equality Bot service, we are making it as easy as possible for Americans to share their support for the ERA and make history by finally achieving legal gender equality in this country."