KIND Bar Supports Pride Month With New Rainbow-Themed Packaging
Photo: Courtesy KIND
Now that it's June, it's officially Pride Month. And while there are parades and festivities across various cities to celebrate the LGBTQIA+ community throughout the month, the rainbow-spirited love is spreading among certain brands and food products, as well.
For the first time in 15 years, KIND Healthy Snacks (KIND) is creating a special wrapper as part of the KIND Snack & Give Back Project™, a multi-year program dedicated towards promoting kindness, much like the brand's name. Through the project, KIND create a custom design wrapper to sell online for a limited time to give back to various communities in need of that little extra sparkle of warmth.
"Since KIND's founding in 2004, we've championed kindness as a transformative force for good-it encourages people to step out of their comfort zones, connect in authentic ways and discover each other's humanity," said Daniel Lubetzky, the Founder & CEO of KIND. "Through the KIND Snack & Give Back Project, we're hoping to direct more compassion to deserving groups and, in the process, elevate values like kindness and empathy."
Today marks the launch, and KIND is donating 100% of the proceeds to the homeless LGBTQIA+ (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Asexual, and all other) youth, in collaboration with the Ali Forney Center (AFC). The limited-edition KIND® Pride bar will sport a rainbow wrapper (in honor of the Pride flag) and will come in Dark Chocolate Nuts & Sea Salt, a fan favorite. You can buy it exclusively online at www.kindsnacks.com from now through July 31,st and while supplies last. What's more, KIND is guaranteeing a minimum donation of $10,000 towards the homeless LGBTQIA+ youth across the nation.
"KIND has been an incredible supporter of The Ali Forney Center and LGBTQIA+ community for years-not only financially, but through the support of their team members' desire to volunteer with us," said Alexander Roque, Director of Development at the Ali Forney Center. "We're so excited to deepen our partnership and, above all, continue to spread kindness to our homeless LGBTQIA+ community, a group that is often not celebrated, represented or supported."
While you can only purchase the bars online, there will be samples at the World Pride March in New York City, as well as at a couple of Pride marches, such as in San Francisco and Boston.
So, head online this June and July for these limited-edition bars and swap those KIND stripes for a rainbow flag. The dedication to Pride month makes the bar itself that much sweeter and satisfying.