The First Look at Chip & Joanna Gaines's New Target Line

This is not a drill. This morning, Target released the first look of everyone's favorite HGTV couple's line of homewares, Hearth & Hand with Magnolia. While the Fixer Upper duo's line won't be available forpurchase until November 5, the time to dog-ear all the amazing products is here. So get out your bookmarks, people, this affordable line is packed with more than 300 pieces spanning tabletop, home decor and gifts (for yourself, duh) with most items under $30. Here's what's on our list so far to "modern farmhouse"-ize our kitchens, tabletops and lives in general:

Cooking Apron, $16

Magnolia Striped Cooking Apron

Whether you spring for the stripes or the plaid, may your clothes always stay clean and your apron always be more fashionable than the outfit it's covering.

Round Acacia Wood Cutting Board, $25

Magnolia Round Acacia Wood Cutting Board

This leather-handled cutting board is a triple threat-use it for chopping, styling your Pinterest-ready open shelving or making Instagram-worthy cheese boards for every holiday party.

Stoneware Pitchers, $13-21

Magnolia Stoneware Pitchers

Another triple threat from the purposeful decor gurus, these pitchers are the prettiest way to serve water, style bouquets or use as a crock to store kitchen utensils.

Stoneware Mug, $4

Magnolia Stoneware Mugs

We definitely need one of these, but probably all of them. How else will everyone in our morning meetings know how rustic we are?

Portable Beverage Mug with Leather Strap, $25

Magnolia Portable Beverage Mug with Leather Strap

While we're at it, we better get this one, too, so our coffee can be just as stylish when we're on the go.

Black Flatware Set 5pc, $20

Magnolia Black Flatware

Out with the gold and in with brushed black. This flatware set will turn your table into a modern-rustic dream.

Cream & Gold Stoneware Dessert Plate, $5

Magnolia Cream & Gold Dessert Plate

Just kidding, don't get rid of all the gold. The shiny rim on these stoneware plates is the perfect mix of glam and farmhouse.

Food Scale, $15

Magnolia Food Scale

Maybe you haven't converted to weighing the ingredients for your favorite cupcakes yet, but this scale that doubles as trendy home decor will change your mind.

X-Patterned Glass Goblet, $7

Magnolia X-Patterned Glass Goblet

Your cocktails (and mocktails, and hey, even water) have never, ever, looked this good.

Cast-Iron Trivet, $15

Magnolia Cast Iron Trivet

How have our hot cast-iron pans survived this long without a beautiful cast-iron trivet to set them on? Problem, solved.

Cocoa Pot with Acacia Finish, $35

Magnolia Cocoa Pot

Before now, we didn't even know that a cocoa pot was a thing. And we're still not entirely sure when we'll use it, but thanks to Chip and Jo we know we need it because it's cute AF.