AHA Seltzer will include eight flavors—two of which will be caffeinated.
many different flavors of canned Aha Sparkling Water
Credit: The Coca-Cola Company

The Coca-Cola Company announced yesterday that it will be debuting a brand-new line of sparkling waters in March 2020, called AHA. This will be the first major brand launch for the iconic beverage company since 2006, when Coca-Cola launched Gold Peak.

"As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on," said Celina Li, vice president, water, Coca-Cola North America in a press release. "AHA is our big-bet brand in this big-bet category."

According to the press release, the company began with a list of 800 potential flavor combinations, which eventually turned into the eight unique varieties being launched this spring. AHA will come in Lime + Watermelon, Strawberry + Cucumber, Orange + Grapefruit, Apple + Ginger, Blueberry + Pomegranate, Peach + Honey, Citrus + Green Tea and Black Cherry + Coffee—the latter two will each contain 30 mg of caffeine. These drinks will be calorie-free, sodium-free and free of sweeteners, and will be available in 12-ounce and 16-ounce cans.

AHA Sparkling Water will replace the brand's current Dasani Sparkling line, but consumers will still be able to enjoy the Dasani line via Coca-Cola Freestyle machines. AHA will also join SmartWater and Topo Chico as part of Coca-Cola's water segment of the beverage industry.

Coca-Cola's investment in Topo Chico and its own sparkling water line is a smart move, as more Americans grow concerned over the health consequences of soda consumption. A recent study, published in the JAMA this September, found consuming full-sugar soda just once a day can increase one's risk of death from digestive diseases and consuming diet soda once a day can increase one's risk of death from circulatory diseases.