News KitchenAid's New Color of the Year Is Called 'Beetroot'—and It's a Total Stunner KitchenAid’s 2022 color of the year will bring brightness and joy to your kitchen. By Jaime Milan Jaime Milan Instagram Jaime Milan completed her undergraduate degree in journalism and English literature at The University of Alabama at Birmingham. After graduation, Jaime worked in local news and as a marketing manager for a national coffee and tea company. She also freelanced for several major publications before joining Cooking Light in 2017 as an associate editor. From 2019 until 2022, she was digital editor for EatingWell, where she found her passion for creating news and lifestyle content. EatingWell's Editorial Guidelines Published on February 10, 2022 Share Tweet Pin Email We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more. Photo: Getty Images / AFP KitchenAid just announced their 2022 color of the year: Beetroot. Though we loved last year's warm and earthy color of the year, 'Honey," Beetroot is a welcome (and fun!) change of pace. It's a vibrant magenta shade that's inspired by one of our favorite root veggies—and it's sure to make a bold statement in any kitchen. Carley Smith, senior marketing manager for KitchenAid says, "This energizing and uplifting hue invites adventurous cooks of all skill levels to make every day more vibrant by feeding their insatiable appetite for new experiences in the kitchen and beyond." While beets may look like a humble root veggie on the outside, their vibrant interior hue inspired Director of Advanced Design at Whirlpool Corporation Jessica McConnell to create this color with her team. McConnell says, "When [a beet is] sliced open, it reveals extraordinary vibrance inside. The rich magenta with lush satin finish makes every day more vibrant with a pop of energizing color." KitchenAid will be offering their Artisan 5-Series Tilt-Head Stand Mixer and K400 Blender in the Beetroot colorway. The stand mixer will retail for $499.99 and the blender will retail for $299.99. Both will be available for purchase starting today on KitchenAid.com. Artisan 5-Series Tilt-Head Stand Mixer Buy Now KitchenAid K400 Blender Buy Now KitchenAid To celebrate KitchenAid's color of the year, Stan's Donuts will also be selling a limited-time Beetroot-inspired donut. It will be available to purchase at Stan's locations in Chicago and on Goldbelly through February 13, 2022. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit