I didn't have high expectations for this, but I'm pretty impressed. It's so simple and quick, but it tastes like it takes much more time to make. I am really excited to try others' suggestions for add-ins: cinnamon, quinoa and brown rice flours, raisins, etc.
The only con is the texture is a bit crumby, so I can't use it for sandwiches or any substantial toppings. That isn't going to stop me from keeping this in regular rotation, though. I'm also going to try subbing half the oil for applesauce. I think this would make fantastic muffins as well.