"The Vogue Veggie,"September/October 2011
Lately, green bumper stickers have been popping up all over, proclaiming “Eat More Kale.” We were inclined to write them off as just another quirk of our hippie home state of Vermont, but then we chatted with their creator, the ponytailed and mustachioed designer Bo Muller-Moore. He accidentally created the trend when some friends asked him to whip up a few T-shirts for a local farmers’ market. Demand snowballed, and soon he was working full-time to fill orders from South Africa, Iraq and even Siberia. It turns out that kale is having a moment, with A-listers like Gwyneth Paltrow, Christina Hendricks and Alex Rodriguez all recently touting the vogue veggie.
Next: How to Cook With Kale »
The recipes are getting a makeover to match. So throw out your old conception of kale as an earnest, bitter health-leaf; our dishes show it for the versatile superfood it really is. Enjoy it as a crunchy snack as addictive as potato chips or as part of a hearty, bright salad with mushrooms, hard-boiled eggs, smoky bacon and tangy vinaigrette. You can even drink your kale: our Green Smoothie offers a refreshing blend of banana, pear and a full cup of greens. Best of all, it’s almost absurdly healthy. On top of delivering a raft of cancer-fighting antioxidants, it’s one of the world’s best sources of vitamin A, which promotes eye and skin health and may help strengthen the immune system—why wouldn’t you eat it?