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Press Release

Tom Witschi, CEO of EatingWell Media Group
Named Ernst & Young Entrepreneur Of The Year®
2010 Award Finalist in New England

Charlotte, VT, May 20, 2010 – EatingWell Media Group announced that CEO Thomas Witschi is a finalist for the Ernst & Young Entrepreneur Of The Year® 2010 Award in the New England.

According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities. Witschi was selected as a finalist from nearly 80 nominations by a panel of independent judges.

Since joining EatingWell Media Group in 2005, Witschi has helped lead significant growth of EatingWell and expanded its properties to include a vibrant web site, mobile applications, custom publishing and even a line of food.

EatingWell.com, founded in 2004, is now among the top 25 food sites in the world in terms of traffic and reaches more than 1.7 million unique visitors a month EatingWell Magazine, known for its award-winning stories on food, health and origins, has a paid national circulation of 350,000and EatingWell books, licensing and custom publishing have flourished as profitable ventures. In 2009, while much of publishing faced difficulties, EatingWell Media Group posted its most profitable year and expanded its staff to 35, tripling its employees in the four years since Witschi joined the company.

EatingWell’s innovative corporate partnerships now include a variety of established companies in the food, lifestyle and healthcare space including:

*A custom magazine, Eat Healthy Your Way, for 173 military commissaries within the Defense Department Commissary Agency.
*Custom magazine for independent grocers through wholesaler C&S.
*Book and licensing partnerships with Kaiser Permanente and other large health care providers.
*Content and recipe provider for PriceChopper and other retailers.
*A best-selling line of microwavable meals with New York’s FreshDirect.
*A mobile Healthy-in-a-Hurry recipe app listed among the top 7 food apps on ITunes

The Ernst & Young Entrepreneur Of The Year awards program celebrates its 24th anniversary this year. The program has expanded to recognize business leaders in over 135 cities in 50 countries throughout the world.

Regional award winners, announced are eligible for consideration for the Ernst & Young LLP Entrepreneur Of The Year national program. Award winners in several national categories, as well as the overall national Ernst & Young Entrepreneur Of The Year award winner, will be announced at the annual awards gala in Palm Springs, California on November 13, 2010. The awards are the culminating event of the Ernst & Young Strategic Growth Forum, the nation’s most prestigious gathering of high-growth, market-leading companies.

About EatingWell
EatingWell Media Group is a fast-growing independent multimedia company with the mission of delivering the information and inspiration people need to make healthy eating a way of life. EatingWell Magazine has won some of the top awards in food writing including the Bert Greene Award from the International Association of Culinary Professionals and multiple James Beard Foundation awards. EatingWell.com is a vibrant, growing website with more than 3,000 recipes. EatingWell’s book division has produced award-winning healthy cookbooks, such as The EatingWell Healthy in a Hurry Cookbook, The EatingWell Diet and, most recently, EatingWell 500-Calorie Dinners and EatingWell on a Budget. For more about EatingWell as well as delicious recipes and tools for menu planning, shopping lists and weight tracking, visit eatingwell.com.

About Ernst & Young’s Entrepreneur Of The Year® Awards Program
Ernst & Young’s Entrepreneur Of The Year® is the world’s most prestigious business award for entrepreneurs. The award makes a difference through the unique way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Ernst & Young Entrepreneur Of The Year® celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 135 cities in 50 countries.

Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited located in the U.S.

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