Interactive Internship Program

E-Marketing | Web Producer/Writer | Web Development/Design | Company Profile

Scroll down for more information and a link to the application. Contact: Wendy Ruopp, Managing Editor:


E-Marketing Internship

E-Marketing: to assist in a variety of e-marketing activities. This is an excellent opportunity to get good exposure to and practical experience in web marketing best practices today.

Activities may include as needed:
* Run reports from Google Analytics, e-mail vendor, search engine results tracking service, SEO Toolset, competitive analysis; update Excel summaries; tracking of traffic acquisition and web usage
* Assist with updating of webpage Meta data for SEO
* Assist with PPC campaigns with Google, Yahoo, and other search engines
* Conversion funnel testing programs - create landing page funnels, code for testing tool(s), monitor, reports
* Assist in upgrade of product sales pages and promotion
* Initiate link exchanges with government and nonprofit agencies

Education/experience requirements:
* Interest and some training in web marketing, basic understanding of html page elements, exposure to Google Analytics or other web analytics tool preferred
* Writing and math/spreadsheet skills
* Office product suite (Word, Excel)
* Can quickly learn new computer online tools and resources
* Receive college credit for the internship


Web Producer/Writer Internship

Creative production position will work closely with Web producers to create and maintain Web content for and partners. Assist in hands-on project management and writing as well as ongoing content production tasks in a Web technical environment.

* Assists in developing and uploading content primarily by creatively leveraging existing resources.
* Assist in movement of Interactive jobs through all departments, including scheduling
* Assist in usability and UI issues, developing storyboards as needed
* Assist in preparing documents for partner deliverables, including writing, proofing and tweaking of documents.
* Take part in partner calls, take notes and follow up with action items
* Hands-on production of content pages via CMS
* Enter Meta tags into CMS for SEO
* Receive college credit for the internship


Web Development/Design Internship

Assist in day-to-day website design and maintenance with tasks such as:
* Assist in production of graphic mockups, designs and copy layouts for online content for
* Edit & optimize images
* Assist in construction of application pages using current Web languages and techniques
* Ensure that the pages conform to standards of HTML validation and browser compatibility
* Enter content into CMS
* Enter meta tags into CMS
* Assist in storyboard development for online tools and widgets
* Assist in development of interactive prototypes for online tools and widgets

* Must have a basic understanding of HTML, DHTML, CSS and JavaScript. (PHP ideal, but not required)
* An understanding of major graphic-design software (Photoshop, Illustrator, Fireworks, etc.)
* Candidate must possess aptitude for user interface design and usability, in addition to a strong grasp of layout and design principles
* Receive college credit for the internship


Company Profile

EatingWell is the only media company in the U.S. that focuses exclusively on the expanding healthy-eating sector. The company has rapidly diversified from producing its flagship bimonthly EatingWell Magazine (1.8 million-plus readers) to multiple formats, including a content-rich website (, consumer health books and cookbooks, content and brand licensing, video and custom publishing. We have a variety of internships with the Interactive Group, which is responsible for, 3 digital newsletters, partner content deliveries, and Web marketing to drive and retain traffic to the website and sell EatingWell products.

Nationally known EatingWell is located in Shelburne, about 15 minutes south of Burlington on Route 7. We have a lively staff in a dog-friendly office near the Lake Champlain shore, and we are often pressed into service in the EatingWell Test Kitchen tasting new recipes. We work hard and also have fun. You'll be able to show your mom the magazine and website, and she'll be impressed!


Program Details

Sessions: Fall: Sept. through Dec. (14-15 weeks) Spring: Jan. through April (14-15 weeks) Summer: Flexible start (sometime between mid-May and early June) through mid- to late August (8-15 weeks)
Exact dates can be determined with each accepted intern.
Hours: At least 2 days a week, for at least 10-15 hours a week; schedule to be determined. Longer internships can sometimes be arranged.
Compensation: Unpaid (but often fed; free magazines). Credit to be arranged through your school.


Application Procedures:

1. Complete the application form.
Editorial Internship Application (pdf format)
2. Mail the following materials to Wendy Ruopp, Managing Editor, EatingWell Magazine, 120 Graham Way, Suite 100, Shelburne, VT 05482. Or e-mail them to
* Completed application form
* 1-page cover letter explaining your interest in the internship and why you should be chosen
* Resume
* 1-2 letters of reference
* Brief writing sample (5 pages maximum).
3. Interviews for selected applicants.


Application Deadlines:

Summer 2012: March 20, 2012 Fall 2012: July 20, 2012

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