Q. How will you know when we’ve "won" the obesity and nutrition "battle"?
A. When we reach the goal of the First Lady’s "Let’s Move!" campaign: end childhood obesity in one generation. It took decades for the obesity epidemic to get as bad as it is, so we don’t expect it to turn around overnight. It’s not unreachable; obesity was rare a generation ago and can become rare for generations ahead. We want people to take responsibility for how healthy they are and we want to help them live longer, healthier lives.