Virtual Farmstands Offer Local Farmers' Market Products Online

By Gretel H. Schueller, "The Virtual Farmstand," March/April 2013

Find out how increasingly popular online farmstands combine the bounty of local farmers' markets with the convenience of online shopping.

A new crop of online farmstands is providing family farms and small-scale food vendors with an aggregated venue to sell their products online. With no membership requirements, minimum orders or commitments, these sites give you a way to get the best local farms and food artisans have to offer with just a few clicks of your mouse. You pay by credit card and your selection is delivered to your doorstep or a convenient pick-up location.

The websites are sprouting faster than spring peas. Former Wall Streeter Todd Greenfield has created the most ambitious to date,, with nationwide farms and delivery. Greenfield spends two weeks of each month visiting and selecting the small family farms and artisans that appear on the site. Rob Spiro, a former software techie with Google, has built up, which brings Bay Area produce to some San Francisco neighborhoods and hopes to expand in the coming year. And in Vermont, Suzy Hodgson has cofounded, which now supports more than 12 local markets in towns around that state and plans to expand across the country to any community that wants to start a market.

The convenience isn’t just for consumers. “It’s great for farmers too,” notes Hodgson. “Manning a farmstand means at least six hours away from the field.” If farmers have a bumper crop of tomatoes, the website offers them the flexibility to easily sell their extra produce. Plus, it’s one more way to reach people.

Next: Some Virtual Farmstands »

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