Ronald G. Mccormick's Blog

November 22, 2010 - 11:58am

In October, Walmart unveiled its commitment to sustainable agriculture, including a goal to double the amount of locally grown produce we sell in the United States. But what does that mean and how will we do it? To better understand where Walmart is heading, let's take a look at what we're already doing with jalapeño peppers.

When I was growing up, I didn't know anyone who ate jalapeños. But today you can't go to a party or a restaurant without seeing jalapeños, or salsa or some other dish that contains these peppers. The market for jalapeños has grown dramatically across the U.S., yet production is still concentrated in a few places: Florida, California, and Mexico. The number of "food miles" these peppers can travel is...

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