Today, the food industry announced it would use a series of symbols on the front of food packages to inform consumers about the nutrition quality of its products. The announcement was made by two large industry trade groups, the Food Marketing Institute and the Grocery Manufacturers of America.
Food companies have been in a headlong rush to prevent government from enacting policies that would affect sales of items such as sugar-sweetened beverages and fast food. One of their tactics is for the companies to issue pledges to protect children, saying in so many words, "You can trust us to police ourselves so government can back down."
The marketing of junk food has been the focus of many such pledges. In the U.S., the pledges are made through the Children's Food and Beverage Advertising Initiative run by the Council of Better Business Bureaus. The two largest fast food companies, McDonald's and Burger King, take part in this initiative. A new report from our group at Yale University's Rudd Center for Food Policy and Obesity...read full post »