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Daniel Fromson's Blog

January 13, 2011 - 3:48pm

The Vermont Agency of Agriculture is apparently no slouch when it comes to keeping its maple syrup safe from imitators. (Last year, the state once again came in first in the nation by producing 890,000 gallons of the stuff.) Slashfood reports that the VAA is going after McDonald's for marketing a new product called Fruit & Maple Oatmeal, which contains no real maple products of any sort:

"What we understand, is there is no actual maple in the [McDonald's] product being advertised. Vermont maple law and regulations are very specific for how the term maple is used in advertisements," Kelly Loftus, VAA spokesperson told Slashfood. "It is illegal to use the word maple on a product unless the...
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