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Bill Niman And Nicolette Hahn Niman's Blog

November 22, 2010 - 12:06pm

American shoppers expect to pay more for foods raised without pesticides, chemical fertilizers, and antibiotics. But when it comes to the Thanksgiving turkey the price differential understandably raises some eyebrows, with many supermarkets offering frozen commodity turkeys for around $1.50 a pound while a heritage bird costs around $7 a pound. Many consumers, especially if they haven't tasted a heritage turkey, wonder whether that splurge is really worth it.

We are purveyors of naturally raised heritage turkeys, and it will come as no surprise that we feel they are worth every penny. The dozens of chefs and customers who've told us that ours was the best-tasting turkey they'd ever eaten would likely agree. The short answer is, "You get what you pay for." For a meatier response, read on.

First, in many ways the commodity turkey is artificially...

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