Jim Van Fleteren, Creative Director


Sports enthusiast, weekend hiker and dad of three from the Detroit suburbs who appreciates food for the way it tastes—and the way it makes him feel.

Jim Van Fleteren joined EatingWell in 2012 as creative director. In this role, he develops and defines the look and feel of the EatingWell brand across the magazine, website, books and custom publications. Jim approaches the magazine’s design with the goal of making it easy to access, enjoy and utilize. He has also worked hard to hone a signature look for the brand’s photography, ensuring each image embodies the EatingWell vision: beautiful, fresh, sumptuous and real.

For some 15 years, Jim ran his own full-service agency specializing in electronic and print magazine branding, architecture and design. His diverse array of clients included General Motors, Harvard Business Review, IBM, PricewaterhouseCoopers, PGA of America, Detroit Symphony Orchestra and Drexel University. His work with Bicycling magazine included successfully overhauling the brand, taking it from a “buyers guide” to an in-depth, special-interest magazine. He spent years designing car magazines, law firm publications and business journals and is honored to now be a part of a publication where the goal is to help people live great lives. Jim has a bachelor’s degree in art direction and design from the College for Creative Studies.

Growing up in the Detroit suburbs to parents of Polish and Belgian descents, Jim fondly recalls the traditional Polish cuisine cooked by his grandmother as well as his mother’s incredible from-scratch baking. He moved to Vermont in 2012 (specifically for EatingWell) and instantly fell in love with the city of Burlington, Lake Champlain and the Vermont landscape—it’s like living in a postcard. Jim is a proud father to three children, an avid chess player, a halfway decent card player, a better-than-average disc golf player and a terrible golfer who can hit 320-yard drives. You might also meet him on the court; he has played pick-up basketball for over 35 years.

My point of view:

What does “eating well” mean to me?
Eating well makes me appreciate food.

The three ingredients I simply couldn’t live without…

•  Raspberries: Who doesn’t like biting into a plump one and feeling all those sweet tiny bulbs explode? They’re good alone or mixed into yogurt or cereal.

•  Onions: They make so many dishes and sauces better… and dress hot dogs perfectly!

•  Almonds: Simply the best nut in the world.

My go-to dinner for nights when there’s no plan…
Spicy Salmon Sushi

The healthy habit I’ve committed to…
I walk! My wife and I try to walk as much as possible, through neighborhoods, along trails and up mountains. It always feels good to be outside and to be moving. And I get to talk to my wife.

My favorite EatingWell recipe…
The one that never disappoints is White Turkey Chili. It’s comfort food in the fall and winter and a great use of fresh zucchini in the summer.