As EatingWell's resident "Fixer Upper" fanatic (I have Chip's new book on preorder, I wear my Joanna earrings on the regular and I'm known to steal—secret's out—our office copy of Magnolia Journal), I flipped at this breaking news: the HGTV stars are launching Hearth & Hand with Magnolia, a line of tableware, home decor and gift items for Target this fall.
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Since I just bought my first home, I've been in decorating mode daily. From industrial light fixtures to a chalkboard-paint wall to vintage-inspired finds, I've made multiple purchasing decisions asking "what would Joanna do?" Basically, I want everything in my place to be Magnolia-inspired. And, it seems, so does everyone else in America.
If you're as ready as I am to "modern farmhouse" your home—hashtag shiplap, hashtag demoday—then get prepared to race me (and all your neighbors) to shop the Gaineses' collection at Target on opening day, November 5. Just in time for the holidays, Hearth & Hand will launch with over 300 items priced from $.99 to $129.99, with the majority sold at Target's sweet spot (and ours too)—under $30.
Related: Eat Well on a Budget
"I've seen Jo follow a lot of dreams that she's passionate about, but this one's different," Chip tweeted earlier this week. To make this feel-good partnership feel even better, Magnolia will join forces with Target in charitable work. First up? Joanna will redesign the dining room at Target House at St. Jude Children's Research Hospital, which provides housing for St. Jude patients and their families. Oh, don't you just love her?
While the full Hearth & Hand collection hasn't been released yet, so far we heart everything we're seeing. Here's a sneak peek!
Our office is obsessing over these sweet flower vases (Joanna loves her flowers).
And these farmhouse pitchers? Um, all day, every day.
Tell us: what could be better than these graphic napkins? (We're ready to start adulting at dinner now.)
Also, we want to steal this whole table (those plates! that platter! and silverware!).
But wait, this news gets better: the Hearth & Hand collection is planned to refresh season after season, so your home can look like Joanna's year-round.
Stay tuned to see the full collection—we can't wait! #fixerupperluv4ever