Growing up on a farm in rural Texas, Britta Riley learned to garden from the older German women who lived nearby. As an adult, Riley moved to Brooklyn. Five years later, the novelty of city living wore off.
She missed the connection she felt to nature when she was able to garden. “And I was disappointed by the bland, flavorless vegetables I was getting at the grocery store,” Riley said.
But neither her windowsill nor the fire escape of her apartment building proved to be good for gardening. What Riley thought could work, though, was this: stringing planters vertically up her window.
An artist, Riley’s hardly an expert in agriculture. So she started a crowd-sourced online forum, now 40,000 strong, called Windowfarms to gather advice for her design.
Over 2 1/2 years, she and others cobbled together designs that users tinkered with.
In 2011, she finally had a design she felt was right for an at-home window-garden kit. So Riley launched her business with a Kickstarter campaign.
Her product: a vertical hydroponic garden kit that can be assembled in 10 minutes. There are now more than 10,000 people growing Windowfarms. The company also offers a delivery of fresh plants each month.