EATINGWELL MAGAZINE
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EATINGWELL MAGAZINE
Reader Profile: Fall 2007 MRI
Total Audience—1,700,000
|
% Comp
|
Index
|
| Women |
81.4 |
157 |
| |
| Age 25 - 54 |
63.8 |
112 |
| Age 35 - 64 |
65.5 |
123 |
| Median Age |
46.2 years |
|
| |
| Married |
65.2 |
117 |
| Any Children |
41.4 |
102 |
| 2 Children |
15.2 |
104 |
| |
| Any College + |
80.5 |
152 |
| Graduated College + |
55 |
216 |
| Post-Graduate Degree |
17.2 |
205 |
| |
| Employed |
71.4 |
109 |
| Managers / Professionals |
40.5 |
173 |
| |
| HHI $50,000 + |
75.2 |
138 |
| HHI $75,000 + |
57.9 |
166 |
| HHI $100,000 + |
40.8 |
189 |
| |
| Median Household Income |
$86,567 |
156 |
| |
| Own Home |
78.5 |
113 |
| Home Value - $200,000 + |
58.5 |
158 |
| Home Value - $500,000 + |
22.8 |
236 |
| |
| Median Home Value |
$340,494 |
157 |
Source: 2007 MRI Fall Prototype |
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