About EatingWell Media Group

 
The EatingWell Media Group is a fast-growing, independent communications company producing an award-winning national consumer magazine, high-quality food and nutrition-related books, a content-rich website, e-mail newsletters, and serving content to strategic partners with other electronic media.

 
MEDIA PROPERTIES

Magazine: Our flagship publication EatingWell, Where Good Taste Meets Good Health, has a paid circulation of 325,000 and an estimated audience of 1.625 million North American readers per issue. (Member, Audit Bureau of Circulations.) It is published bimonthly (six times per year).

EatingWell Magazine is a tool designed to guide people passionate about eating more healthfully and joyfully in times when nutrition guidelines are ever-changing and when food is at the center of society-wide controversy and health concerns.

Web: Our content-rich website (http://www.eatingwell.com) delivers the largest concentration of healthful recipes and award-winning food and nutrition content on the Web. Through our alliance with the Nutrition Department at the University of Vermont, all EatingWell recipes and nutrition content are reviewed by a team of experienced Registered Dietitians and experienced science editors.

EatingWell has a 15-year reputation for delivering cutting-edge, authoritative, science-based nutrition articles and delicious recipes that represent a fusion of good taste and good health.

Books: EatingWell has a growing list of high-quality cookbooks published with W.W. Norton through its Vermont division, The Countryman Press.

Current titles include:
EatingWell for a Healthy Heart Cookbook, By Philip A. Ades, M.D., and the Editors of EatingWell (2008)
The EatingWell Diet, By Dr. Jean Harvey-Berino, Ph.D., R.D., with Joyce Hendley and the Editors of EatingWell (2007)
EatingWell Serves Two, By Jim Romanoff and the Editors of EatingWell (2006)
The EatingWell Healthy in a Hurry Cookbook, By Jim Romanoff and the Editors of EatingWell (2006)
The EatingWell Diabetes Cookbook, By Joyce Hendley and the Editors of EatingWell (2005)
The Essential EatingWell Cookbook, Edited by Patsy Jamieson (2004)

 
OUR COMPANY

The EatingWell Media Group is positioned to be a leading North American source of nutrition advice and immediately useful information tools, delivered via consumer magazine print, trade books, web, newsletters and electronic media.

Our backers are regional investors who have focused on innovative enterprises outside of major urban centers and businesses with distinct social missions. Current investors include Fresh Tracks Capital, Boston Community Venture Fund, Village Ventures, and the EatingWell Partners groups.

Eating Well, Inc. is a Delaware corporation. Corporate offices are located at 823A Ferry Road, P.O. Box 1010, Charlotte, VT 05445.

Eating Well® is a registered trademark of Eating Well, Inc.

 
OUR STAFF

The EatingWell management and editorial team includes former editors, recipe developers, nutrition advisors, circulation and production staff who helped launch the original EatingWell Magazine in 1990.

Core senior members of the staff have a cumulative total of more than 240 years of magazine, book and web publishing experience among them, with more than 100 national and international awards for writing, editing, art direction, creative marketing and publishing excellence.

EatingWell Magazine has won the 2006 Bert Greene Award for magazine journalism given by International Association of Culinary Professionals (IACP) for Rachael Moeller Gorman’s special report “Miracle Up North” (June/July 2006). Contributing editor Peter Jaret’s article “Organics: Are They Worth It?” (August/September 2006) was nominated in the same category. Gorman’s article was also nominated for the prestigious James Beard Foundation Journalism Award for magazine reporting, as was Senior Editor Nicci Micco’s special report “These Supplements May Save Your Life…Or Not” (December 2006). Our cookbook EatingWell Serves Two was nominated for a 2006 James Beard Foundation Book Award in the “Healthy focus” category. EatingWell won James Beard journalism awards in 2003 and again in 2004, and was the recipient the Folio: Silver Eddie Award for Epicurean magazines in 2004 and the Bronze in 2006. EatingWell was honored in Samir Husni’s annual awards as one of the 30 Most Notable Magazine Launches of 2002.

 
EATINGWELL MEDIA GROUP

Thomas Ph. Witschi
Chief Executive Officer
Previously: Vice President, International Publisher for the Reader's Digest Association; Vice President, New Business and International for the Golf Digest Companies; Publisher of Family Handyman. Group Publisher, Consumer Electronics and Photography Divisions, Hachette Filipacchi Media.
B.A., University of Vermont 1982.

Dick McCormick
Chief Financial Officer

Larry Sommers
General Manager, Interactive Media & New Business
Previously: Senior VP, Media and Business Development for the National Gardening Association, 2002-2006. VP E - Business Development for Foster and Gallagher and VP, Business Development for Myseasons.com.
B.A. State University of New York in New Paltz.
Resident: Charlotte, VT.

Laura Carlsmith
Director of Marketing and Business Development
Previously: VP of Digital Publishing, Away.com/AdventurousTraveler.com; Publisher of
National Gardening Magazine; Founder/Publisher of HomeTown Publishing; Advisory Board of Vermont Life Magazine.
B.A. Mount Holyoke College 1974; Stanford University Executive Publishing
Program 1987; Internet Marketing - ZDNet/Champlain College 1999; VT/NH Direct Marketing Group.

 
BUSINESS ADVISORS

Bob Verrico
Web Business Advisor
Giant Step Strategies, Stowe, VT

Mark L. Harris
Newsstand Consultant
National Publisher Services, Metuchen, NJ

 
EATINGWELL MAGAZINE

Lisa Gosselin, Editorial Director
Background: Former editor-in-chief of Islands, Audubon and Bicycling, Lisa joins EatingWell as Editorial Director, overseeing magazine, web and book content for EatingWell Media Group. Lisa grew up in France, holds a B.A. from Yale University and has completed the Stanford Professional Publishing program. She has written extensively on travel, food, the environment and the outdoors. Her passion for these topics come together here at EatingWell. Lisa lives in Stowe, Vermont.

Nicci Micco, Senior Editor, Features & Nutrition
Background: Nicci Micco has held staff positions at SELF and More and has a master's degree in nutrition and food sciences. As a freelance journalist, she has contributed nutrition, health and psychology features to various publications, including Cooking Light, Men's Health, Fitness, Ladies’ Home Journal and Family Circle. Nicci lives in Burlington, Vermont, with her husband.

Jessie Price, Food Editor
Background: Jessie grew up in a family fanatical about food. Since she first lived on her own while attending Williams College, she’s been an avid home cook. She has cooked in restaurants in California and Colorado, including the Relais and Chateaux, Home Ranch near Steamboat Springs. A longtime recipe tester and developer for EatingWell, Jessie joined the editorial team full time in 2004 when she moved from San Francisco. She lives in Charlotte, Vermont with her fiance.

Wendy S. Ruopp, Managing Editor
Previously: Career Eating Well editorial staff member, starting in 1990 as typesetter and copy editor. Managing Editor since 2002.
B.A., Swarthmore College, 1979; M.S., University of Vermont, 1984
Born: Witney, England; Resident: Milton, VT

Tony Catalano
Publisher & Chief Sales Officer
Previously: Headed up the Corporate Sales Group of Hachette Filipacchi Magazines, 2003-2005. VP Group Publisher of the Hachette Consumer Electronics Group, 1994-2002. Associate Publisher for the CE Group, Account Executive for Hachette Corporate Sales and AE for Boating Magazine.
B.A. Holy Cross
Resident: New Jersey

Diane de Spirlet
Advertising Director
Previously: Advertising Sales Manager, Martha Stewart Living Omnimedia.
B.A., University of Vermont, 1981

Kevin Gillespie
Director of Natural Products Advertising
Previously: Associate Publisher for Taste for Life Magazine, 1999-2005 and New Hope Natural Media.
B.A. Hamilton College, 1988
Resident: Amherst, New Hampshire

Judith Billard
Circulation Director
Previously: Original Eating Well launch team, 1990. Circulating and marketing positions with Harrowsmith Magazine, Country Home Products, Garden Way.
B.A., University of Vermont 1973

James M. Lawrence
Founding Editor
Previously: Founder Eating Well, Harrowsmith Country Life, Equinox Magazine, Camden House Books, Chapters Publishing, Microcosm Ltd.
B.S., Cornell University, 1969; M.A. Magazine Journalism, Syracuse University, 1974