About EatingWell Media Group

 
The EatingWell Media Group is a fast-growing, independent communications company producing an award-winning national consumer magazine, high-quality food and nutrition-related books, a content-rich website, e-mail newsletters, and serving content to strategic partners with other electronic media.

 
MEDIA PROPERTIES

Magazine: Our flagship publication EatingWell, Where Good Taste Meets Good Health, has a paid circulation of 350,000 and an estimated audience of 1.75 million North American readers per issue. (Member, Audit Bureau of Circulations.) It is published bimonthly (six times per year).

EatingWell Magazine is a tool designed to guide people passionate about eating more healthfully and joyfully in times when nutrition guidelines are ever-changing and when food is at the center of society-wide controversy and health concerns.

Web: Our content-rich website (http://www.eatingwell.com) delivers the largest concentration of healthful recipes and award-winning food and nutrition content on the Web. Through our alliance with the Nutrition Department at the University of Vermont, all EatingWell recipes and nutrition content are reviewed by a team of experienced Registered Dietitians and experienced science editors.

EatingWell has a 20-year reputation for delivering cutting-edge, authoritative, science-based nutrition articles and delicious recipes that represent a fusion of good taste and good health.

Books: EatingWell has a growing list of high-quality cookbooks published with W.W. Norton through its Vermont division, The Countryman Press.

Current titles include:
EatingWell on a Budget, By Jessie Price and the EatingWell Test Kitchen (coming 2010)
EatingWell 500-Calorie Dinners, By Jessie Price, Nicci Micco and the EatingWell Test Kitchen (2010)
EatingWell In Season, By Jessie Price and the Editors of EatingWell (2009)
EatingWell Comfort Foods Made Healthy, By Jessie Price and the Editors of EatingWell (2009)
EatingWell for a Healthy Heart Cookbook, By Philip A. Ades, M.D., and the Editors of EatingWell (2008)
The EatingWell Diet, By Dr. Jean Harvey-Berino, Ph.D., R.D., with Joyce Hendley and the Editors of EatingWell (2007)
EatingWell Serves Two, By Jim Romanoff and the Editors of EatingWell (2006)
The EatingWell Healthy in a Hurry Cookbook, By Jim Romanoff and the Editors of EatingWell (2006)
The EatingWell Diabetes Cookbook, By Joyce Hendley and the Editors of EatingWell (2005)
The Essential EatingWell Cookbook, Edited by Patsy Jamieson (2004)

 
OUR COMPANY

The EatingWell Media Group is positioned to be a leading North American source of nutrition advice and immediately useful information tools, delivered via consumer magazine print, trade books, web, newsletters and electronic media.

Our backers are regional investors who have focused on innovative enterprises outside of major urban centers and businesses with distinct social missions. Current investors include Fresh Tracks Capital, Boston Community Venture Fund, Village Ventures, and the EatingWell Partners groups.

Eating Well, Inc. is a Delaware corporation. Corporate offices are located at 823A Ferry Road, P.O. Box 1010, Charlotte, VT 05445.

Eating Well® is a registered trademark of Eating Well, Inc.

 
OUR STAFF

The EatingWell management and editorial team includes former editors, recipe developers, nutrition advisors, circulation and production staff who helped launch the original EatingWell Magazine in 1990.

Core senior members of the staff have a cumulative total of more than 240 years of magazine, book and web publishing experience among them, with more than 100 national and international awards for writing, editing, art direction, creative marketing and publishing excellence.

RECENT AWARDS

EatingWell’s in-depth articles, books, photography and website have been recognized more than a dozen times with some of the industry’s most prestigious awards. EatingWell has won four James Beard Foundation Journalism Awards and a James Beard Foundation Book Award. EatingWell has also won two IACP Bert Greene Awards for excellence in food journalism and four Folio: Eddie Awards for excellence in editorial content and magazine design. Additionally, EatingWell won two National Health Information Awards, a NewsStand Resource Cover Contest and has been nominated for an IACP Cookbook Award and a Le Cordon Bleu World Food Media Award. Our website has won a WebAward for Magazine Standard of Excellence from the Web Marketing Association and a Web Health Award for health promotion and disease prevention from the Health Information Resource Center.

Our most recent awards and nominations include:

James Beard Foundation Journalism Awards
Category: Reporting on Nutrition or Food-Related Consumer Issues
Won: Rachael Moeller Gorman, “How to Feed Your Mind” (September/October 2008)
Category: Magazine Feature Writing with Recipes
Nominated: David Dobbs, “The Wild Salmon Debate: A Fresh Look at Whether Eating Farmed Salmon Is...Well...OK” (March/April 2008)

James Beard Foundation Book Awards
Category: Healthy Focus
Nominated: EatingWell for a Healthy Heart Cookbook, Philip A. Ades, M.D., and the Editors of EatingWell (The Countryman Press, 2008)

2009 Eddie Awards, presented by Folio: magazine
Category: Consumer: Epicurean, Full Issue
Won: Silver award for the March/April 2009 issue

 
EATINGWELL MEDIA GROUP

Thomas Ph. Witschi
Chief Executive Officer
Previously: Vice President, International Publisher for the Reader's Digest Association; Vice President, New Business and International for the Golf Digest Companies; Publisher of Family Handyman. Group Publisher, Consumer Electronics and Photography Divisions, Hachette Filipacchi Media.
B.A., University of Vermont 1982.

Dick McCormick
Chief Financial Officer

Larry Sommers
General Manager, Interactive
Previously: Senior VP, Media and Business Development for the National Gardening Association, 2002-2006. VP E - Business Development for Foster and Gallagher and VP, Business Development for Myseasons.com.
B.A. State University of New York in New Paltz.
Resident: Charlotte, VT.

Laura Carlsmith
Director of Web Marketing and Licensing
Previously: VP of Digital Publishing, Away.com/AdventurousTraveler.com; Publisher of
National Gardening Magazine; Founder/Publisher of HomeTown Publishing; Advisory Board of Vermont Life Magazine.
B.A. Mount Holyoke College 1974; Stanford University Executive Publishing
Program 1987; Internet Marketing - ZDNet/Champlain College 1999; VT/NH Direct Marketing Group.

 
BUSINESS ADVISORS

Bob Verrico
Web Business Advisor
Giant Step Strategies, Stowe, VT

Mark L. Harris
Newsstand Consultant
National Publisher Services, Metuchen, NJ

 
EATINGWELL MAGAZINE

Lisa Gosselin, Editorial Director
Background: Former editor-in-chief of Islands, Audubon and Bicycling, Lisa joins EatingWell as Editorial Director, overseeing magazine, web and book content for EatingWell Media Group. Lisa grew up in France, holds a B.A. from Yale University and has completed the Stanford Professional Publishing program. She has written extensively on travel, food, the environment and the outdoors. Her passion for these topics come together here at EatingWell. Lisa lives in Stowe, Vermont.

Nicci Micco, Deputy Editor, Features & Nutrition
Background: Nicci Micco has held staff positions at SELF and More and has a master's degree in nutrition and food sciences. As a freelance journalist, she has contributed nutrition, health and psychology features to various publications, including Cooking Light, Men's Health, Fitness, Ladies’ Home Journal and Family Circle. Nicci lives in Burlington, Vermont, with her husband.

Jessie Price, Deputy Editor, Food
Background: Jessie grew up in a family fanatical about food. Since she first lived on her own while attending Williams College, she’s been an avid home cook. She has cooked in restaurants in California and Colorado, including the Relais and Chateaux, Home Ranch near Steamboat Springs. A longtime recipe tester and developer for EatingWell, Jessie joined the editorial team full time in 2004 when she moved from San Francisco. She lives in Charlotte, Vermont with her fiance.

Wendy S. Ruopp, Managing Editor
Previously: Career Eating Well editorial staff member, starting in 1990 as typesetter and copy editor. Managing Editor since 2002.
B.A., Swarthmore College, 1979; M.S., University of Vermont, 1984
Born: Witney, England; Resident: Milton, VT

Tony Catalano
Publisher & Chief Sales Officer
Previously: Headed up the Corporate Sales Group of Hachette Filipacchi Magazines, 2003-2005. VP Group Publisher of the Hachette Consumer Electronics Group, 1994-2002. Associate Publisher for the CE Group, Account Executive for Hachette Corporate Sales and AE for Boating Magazine.
B.A. Holy Cross
Resident: New Jersey

Diane de Spirlet
Advertising Director
Previously: Advertising Sales Manager, Martha Stewart Living Omnimedia.
B.A., University of Vermont, 1981

Kevin Gillespie
Integrated Advertising Director
Previously: Associate Publisher for Taste for Life Magazine, 1999-2005 and New Hope Natural Media.
B.A. Hamilton College, 1988
Resident: Amherst, New Hampshire

Judith Billard
Circulation Director
Previously: Original Eating Well launch team, 1990. Circulating and marketing positions with Harrowsmith Magazine, Country Home Products, Garden Way.
B.A., University of Vermont 1973

James M. Lawrence
Founding Editor
Previously: Founder Eating Well, Harrowsmith Country Life, Equinox Magazine, Camden House Books, Chapters Publishing, Microcosm Ltd.
B.S., Cornell University, 1969; M.A. Magazine Journalism, Syracuse University, 1974