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PRESS RELEASESNews Release - Larry Sommers NEWS RELEASE FOR IMMEDIATE RELEASE June 15, 2006 EATING WELL MEDIA GROUP NAMES NEW GENERAL MANAGER INTERACTIVE MEDIA & NEW BUSINESS DEVELOPMENT CHARLOTTE, VERMONT Eating Well Media Group is pleased to announce the appointment of Larry Sommers to the position of General Manager Interactive Media and New Business Development. Sommers will have business oversight for all non-magazine assets including P&L responsibility for eatingwell.com, book publishing, licensing and other new business ventures including mobile phone application, television, radio and custom publishing. Sommers is joining Eating Well Media Group from the National Gardening Association where he was Senior Vice
“I’m really excited to help expand the mission of the Eating Well brand to millions of Americans seeking healthier diet choices. Our goal is to provide tools for lifelong healthy eating across a variety of publishing mediums. Building upon the successful foundation of EatingWell Magazine, our new Internet initiative promises to become a robust, relevant and vibrant online community. Through multiple levels of engagement, such as blogs, user reviews and personalized services, eatingwell.com will host conversations among visitors, including nutritionists, chefs and home cooks, to create a fast-growing, engaged community.” “We are thrilled to have a proven media executive of Larry Sommers’ caliber joining Eating Well Media Group,” said Tom Witschi, CEO. “His tremendous accomplishment at National Gardening Association with interactive and brand-extension businesses is an excellent background to further develop and execute our business strategy. EatingWell content is expanding well beyond magazine and book publishing and our Internet, mobile and licensing initiatives will soon be touching millions of new health- and food-conscious Americans.” The Eating Well Media Group is emerging as a leading national source of contemporary nutrition, cooking and healthy lifestyle information for a growing audience of active consumers passionate about food and wellness. Its award-winning flagship magazine has a paid circulation of more than 300,000 copies per issue, and the company also has an expanding list of high-quality, award-winning book titles, a content-rich website (www.eatingwell.com), a new series of special-interest weekly e-mail food and health newsletters and content-providing partnerships in television, radio and web publishing. For further information: Paula Joslin, Media Relations Eating Well Media Group 802-425-5700 Ext. 20 paula@eatingwell.com ### ------------------------------------------------------------------------ Eating Well Media Group PO Box 1010 823A Ferry Road Charlotte VT 05445 802 425-5700, (fax) 802 425-3700 www.eatingwell.com |
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